From Hustle to Wholeness: Why I Rebranded My Business to Be More Feminine, Intuitive, and Soul-Led

There are so many angles I could begin this blog post with but ultimately what I want to drive home is this simple truth: I went from doing everything for everyone else from a place of seeking love, praise and validation to finally doing it for me and my heart and soul.

That’s an exhale in itself.

I want to give you a brief overview of where I’m coming from in terms of my journey so that you can understand how I’ve arrived here.

Where I'm coming from

The very first “business” I ever ran was a handmade knits business that my Mom told me I should start because I was so good at it and so fast at making things. Sadly, laced into the fabric of that recommendation was also an encouragement to seek love, attention and validation from others by doing something I loved. Love for what I made, attention that I was only 9 and making these amazing knits, and praise because what I made was “beautiful” and it made me feel good to get that internal gold star or kind remark.

This single foundation would ripple out into everything I did for a very long time.

I ended up becoming an overachiever at the dance studio, there every day teaching, assisting and dancing myself.

I ended up working several jobs at once as a server, barista and healer.

I ended up going to massage school and working full time. Then having a full client based of over 400+ and working myself into the ground all in the name of…

Praise.
Validation.
Love.

In 2019 I left massage with nothing but the desire to finally find meaning in my work. I love being an entrepreneur but I clearly was not doing it right. I felt miserable and I knew in my heart there had to be another way.

By sitting down and asking myself the real big questions about what I REALLY wanted I landed on the following: spiritual work helping people heal and come home to themselves. Truth. Joy. Work less, make more. Ability to fully embrace the inevitable motherhood that I was beginning to feel would come sometime in the next 5-ish years.

I started fresh

This led me to creating an online business in 2020. I did this not because everyone else was doing it then, but simply because it was actually what I truly wanted.

Sadly, I have recently discovered that I did a lot of things for the wrong reasons and that has come back to bite me in the butt.

I created amazing courses - like the transformations I witnessed in them were truly remarkable! I had over 20 offers between 2020 and 2023 and felt like I finally found my groove with my truest soulful work. Not quite…

One thing I for sure was able to overcome in this time was my need for validation. I finally felt like the only people I needed validation from were God and myself. A cycle that had persisted for my entire life until that point broke in me when the community I belonged to lost their minds over me leaving a career they all believed I was “destined” and “designed” to do.

The other part that took longer to let go of was my internal people pleaser. I love people so much, probably too much, and as a result I find myself often bending to help them, hold them and/or please them. This makes it so hard to create from the heart and not from what you believe other people want from you.

Any real artist knows—whether they embody this truth or not—that your REAL art, from the soul, is designed first and foremost for you and secondarily for everyone else.

That equation was still backwards for me. I was still creating primarily for others and second for me.

Your heart is the most important piece in your business

A lot of things were happening in my life when I created my new business (which has had 4 names since 2020) —family trauma, emotional baggage, some serious spiritual karma playing out, my Saturn return, my marriage rebooting, financial struggles… so many things!!! I often wonder how I made it out so grounded and feeling any sliver of my own normal in my life.

I prepared for a slower pace coming into motherhood and began to step back. The portal of birth gave me a surge of energy surrounding my self-worth.

From the moment I gave birth I felt so infinitely worthy of my own energy for the first time in my life. I finally knew I deserved the love I always so freely gave to others. Embodiment and integration is always the key - not just thinking or knowing something, but living it and breathing it as the truth it is.

A week or so later I knew what had to be done in my business because the missing piece of it was me feeling worthy to actually create it all for me.

I created my entire business for others first and I always wondered why it didn’t feel super magical. It always felt magical but not super magical. I always felt like I was doing my work honestly, but not fully honestly…

Because I wasn’t being completely honest with myself.

Where I’m at right now is no longer needing validation, praise or love from others because I get all of that from God and from myself. And don’t get me wrong, I love words of affirmation and compliments but all of that is not the driver of my work anymore — all of that is now extra (As it should be!).

I previously created all my courses from a place of seeking rather than offering and that is what created the largest cracks in the foundation of my work in the past.

Something in me longed for softness, for trust, for a way of working that felt like breathing instead of grasping.

So, I sat down with myself again after I gave birth and God gifted me this opportunity to laser in on what mattered. I asked myself the question once more with the lens of self-worth creating clarity for me… what do I REALLY want with my work?

Intuitive
Slow
Soft
Feminine
Gentle
Nourishing
Present
Quality
Restful
Patient
Sweet
Charming
Poetic
Home
Sanctuary
Devotional
Sacred
Ceremonial

These are the words I came up with that I chose to run with in the creation of Rest in your Wild.

Rest in your Wild was Born

I wanted to arrive in my work the same way I would arrive to a ceremony - with intention, grace and the sacred woven into my every thought, word and breath.

I didn’t want to rush or push or force anything. My entire body of work is designed to be a slow balm for this soul in this time in history of speed, fear, rush, replication, jargon and noise.

I felt called to fully allow my medicine to be delivered in the way I wanted it to be and not in the way other people wanted me to show up. This meant dropping all in person and live events (very important to me as a devoted Mama to be present with my child!) and going strictly to pre-recorded, evergreen content.

I wanted to let go of small details I had built into my work like not using the word God simply because I was afraid of what other people would feel about it. I’ve always used God, I just feared other people’s trauma and baggage around this word.

I {finally} released the idea that I had to be for everyone. I taught this regularly in my work but never truly lived it fully. This was hard because it meant risking no longer being for those who had already invested in me and that was really big in my heart as an ex-people pleaser.

I embraced the knowing that I’m going to ruffle feathers and stir the pot and get under people’s skin (even and especially my family’s) and that that is completely okay. I’ve experienced loss of people in my life, I’m ready for more if it is God’s will.

I allowed myself space to breathe. To not be on Instagram if it didn’t feel right, to not write if it wasn’t flowing, to change dates for launches if needed, to slow right now and be intuitive as I have always preached.

I chose to fully embrace the parts of my heart that were both screaming and whispering at me to embody my feminine, intuitive and soulful nature.

I allow my work to be an expression of my heart by letting my cyclical nature guide me. And that is how I saw that it was time for me to embrace not so much doing less (I still work probably the same amount I did before) but it is more about doing everything in a way that honours my intuitive energy, values and soulful expression.

The business I am currently re-launching at the time of this writing in August 2025 is my own raw, primal, wild self fully embodied in my work.

I’m RESTING into my own WILDNESS.

There comes a time when the scaffolding we built to hold our lives together begins to feel less like support and more like a cage. The colour-coded calendars, the five-year plans, the constant measuring of “how well we’re doing” or “how successful we are” - these things can keep us moving, but they can also keep us very, very small.

What if, instead of tightening the rules, you let them loosen?
What if you followed the sun for a day instead of the clock?
What if you let your body decide when to rest and when to create?
What if instead of controlling everything, you just watched it all unfold?
What if your soul is crying out for less, but you just aren’t giving it a chance to be heard?

Wildness isn’t your controlled self in a chaotic setting.

It’s the untamed rhythm that remembers how to trust itself. It’s the knowing that the moon will wax and wane without our interference, and so will we.

I wonder where could you let the wild back in? Could you trade one small piece of structure for something softer, truer? Could you give yourself the grace to follow your own seasons instead of the world’s?

I believe the life we long for is not hidden in the structures and to-do’s of your 5-year plan, your overbooked schedule or your hustle and grind.

It’s waiting in the wild where your soul already knows the way.

The forest within you is waiting to breathe again. Answer the call. Follow the path where the moss grows thick and the air tastes like rain… you’ll find your way.

In devotion,
Emily

P.S. If your heart is ready to step out of the hustle and into a more intuitive, soul-led way of living, The Intuitive Path is my signature journey home to your own wisdom. You’ll learn to listen deeply, trust fully, and create in harmony with your natural rhythms. You can join me here.